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We would get involved in too many causes, too many projects. So, in the early days, вЂњfor quite a few years,вЂќ Bradfield laments, вЂњwe just spread ourselves too thin. How WeTransfer Elevates Creativity, Community & The Impact of Good Ideas Photo Provided By WeTransfer The reason I had to go back on that was because when everybody is the CSR department, then everybody has things they care about, and everybody wants to say something. вЂњEveryone in the company is the CSR department. But that got the company only so far.Д®arly on, Bradfield and others at WeTransfer used to say, вЂњWeвЂ™ll never have a CSR department,вЂќ he recounts. Its Lead With We purpose (business as a force for the collective good) embedded across all 300+ of its employees served the first decade of WeTransfer well with вЂњorganicвЂќ growth and impact, says Bradfield. Most recently, one of its featured projects вЂ“ вЂњThe Long Goodbye,вЂќ a short film collaboration with Riz Ahmed and Aneil Karia that WeTransfer/WePresent co-produced вЂ“ picked up an Oscar at the 92nd Academy Awards. It has three million monthly readers, says Bradfield. To date, WePresent has featured the creative output of 1,000+ established and emerging artists from more than 100 countries. The platform presents stories from diverse and underrepresented communities-вЂњbecause we believe that more voices equals better ideas,вЂќ the company says. The company highlights some of the best of that work product on WePresent, its digital arts and editorial platform that tells вЂњweird, wonderful, and unexpected stories about creativity, to celebrate the extraordinary impact it has on the world around us.вЂќ Nearly 90 million monthly active users across 190 countries transfer their large files вЂ“ a billion a month вЂ“ on WeTransfer.

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ThatвЂ™s why WeTransfer helped launch the worldвЂ™s first free Masters of the Arts in design thinking in 2016 with the University of the Underground. ItвЂ™ll unlock scalable solutions for the worldвЂ™s most pressing challenges, such as the environmental emergency and socioeconomic inequalities. WeTransfer believes вЂњcreativityвЂќ is the driving force behind humankindвЂ™s greatest achievement. This has led to partnerships with organizations like the Nelson Mandela Foundation, the UN Development Program, and SeaTrees-as well as artists such as BjГ¶rk who work on the bleeding edge of social consciousness.ДЇocusing on the creative class is not just a business decision, says Bradfield. Since the beginning WeTransfer has famously donated 30% of its advertising real estate вЂ“ typically huge billboard ads rather than mere online banners вЂ“ not only to raise awareness for artists and other creatives, but for key global challenges, too, says Bradfield, such as gun reform and Black Lives Matter.

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